YOUTUBE RESERVED MEDIA
In partnership with
Through our partnership with US Network Bent Pixels,
HCN gets exclusive YouTube sales rights in SEA to perform reserved media. This gives advertisers the ability to buy premium ad inventory on premium, brand-safe YouTube channels within our network.
We are also able to administer 100% SOV Channel Roadblocks on these premium channels.
EXCLUSIVE TO HCN*:
Block out your competitors by administering 100% SOV Roadblock on select channel bundles. This ensures that all ads on that channel will only feature your creative assets and no other brands’ for a select period of time.
*Available across Southeast Asia
GLOBAL ESPORTS & GAMING CHANNELS
Gaming has become more accessible – the average watch time for gaming content in SEA increased drastically over the year, making it an avenue to engage the Gen Z and Millennial masses. HCN’s inventory of over 130 premium Esports & Gaming channels (and over 88M subscribers) includes top global esports teams & players, as well as streamers.
These global channels have a strong SEA audience, and HCN’s goal is to expand the inventory to include local gaming channels from Indonesia & The Philippines in 2021.
SINGAPORE ENTERTAINMENT CHANNELS
Advertisers planning to tap the Singapore market can leverage our Singapore-based YouTube channels, with the likes of top local entertainment creators like Wah!Banana, Night Owl Cinematics (NOC) and SGAG. Apart from being present on these channels, we can also create relevant content to drive higher brand association.
ESPORTS & GAMING
NON-GAMERS CAN NOW BE PART OF THE GAME
Average watch time
(3rd highest globally)
watches are Gen Z and Millennials
Gaming consumption in Singapore between
Looking to enter the Esports & Gaming space and tap on the high-engaged Gen Z and Millennial audience there?
With our content creation and media buying offerings, HCN is able to provide an end-to-end campaign strategy
for your brand, which includes:
YouTube CPMs through
Reserve Media and earn from branded content campaigns
esports and gaming
KOLs and TikTok creators
game publishers and
for esports events