RESERVED MEDIA

YOUTUBE RESERVED MEDIA

In partnership with

Through our partnership with US Network Bent Pixels,

HCN gets exclusive YouTube sales rights in SEA to perform reserved media. This gives advertisers the ability to buy premium ad inventory on premium, brand-safe YouTube channels within our network.

We are also able to administer 100% SOV Channel Roadblocks on these premium channels.

EXCLUSIVE TO HCN*:

Block out your competitors by administering 100% SOV Roadblock on select channel bundles. This ensures that all ads on that channel will only feature your creative assets and no other brands’ for a select period of time.

*Available across Southeast Asia

100% SHARE

OF VOICE

AD SPECS

NON-SKIPPABLE VIDEO ADS

Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video.

Platforms: Desktop and mobile devices

Specs: Plays in video player, 15-20s long depending on regional standards.

SKIPPABLE VIDEO ADS

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Platforms: Desktop, mobile, TV, game consoles

Specs: Plays in video player

BUMPER ADS

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.

If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Platforms: Desktop and mobile devices

Specs: Plays in video player, up to 6s long

OVERLAY ADS

Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. This ad unit is only available with 100% SOV.

Platforms: Desktop only

Specs: 480×70 or 728×90 image ads or text

NON-SKIPPABLE VIDEO ADS

SKIPPABLE VIDEO ADS

BUMPER ADS

OUR CHANNELS

GLOBAL ESPORTS & GAMING CHANNELS

Gaming has become more accessible – the average watch time for gaming content in SEA increased drastically over the year, making it an avenue to engage the Gen Z and Millennial masses. HCN’s inventory of over 130 premium Esports & Gaming channels (and over 88M subscribers) includes top global esports teams & players, as well as streamers.

These global channels have a strong SEA audience, and HCN’s goal is to expand the inventory to include local gaming channels from Indonesia & The Philippines in 2021.

SINGAPORE ENTERTAINMENT CHANNELS

Advertisers planning to tap the Singapore market can leverage our Singapore-based YouTube channels, with the likes of top local entertainment creators like Wah!Banana, Night Owl Cinematics (NOC) and SGAG. Apart from being present on these channels, we can also create relevant content to drive higher brand association.

HCN FOR

ESPORTS & GAMING

NON-GAMERS CAN NOW BE PART OF THE GAME

2.46HRS

Average watch time
in Singapore
(3rd highest globally)

52%

Active video

watches are Gen Z and Millennials

+23%

Gaming consumption in Singapore between

Jan-Dec 2020

Looking to enter the Esports & Gaming space and tap on the high-engaged Gen Z and Millennial audience there?

With our content creation and media buying offerings, HCN is able to provide an end-to-end campaign strategy

for your brand, which includes:

BRANDED CONTENT

Increase your

YouTube CPMs through

Reserve Media and earn from branded content campaigns

COLLABORATIONS

Collaborations with

esports and gaming

KOLs and TikTok creators

PARTNERSHIPS

Partnerships with

game publishers and

esports teams

SPONSORSHIPS

Sponsorship opportunities

for esports events

and tournaments

GET IN TOUCH!