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In this webinar, Hepmil Creators' Network will share the strategies unlocked by campaigns that were led by native creator content, discuss tips on how to apply this on branded campaigns, and introduce TikTok ad products that can be combined to achieve campaign effectiveness.


TikTok PH: The Most Loved Platform

A look at the meteoric rise of TikTok in South East Asia, and a deep-dive on its audience's demographic and behaviour.


#EverythingTok: Trend Spotting on TikTok

From #cartok to #TikTokMadeMeBuyIt, we'll check out the top trending topics and executions on the platform that made the world crazy in the past year.


Creators Takeover: Their Significance on TikTok

Learn why brands should run creator-led campaigns on TikTok, and some tips & tricks on how you can start your TikTok journey for your campaigns.


Don't Make Ads, Make TikToks

Learn the best practices and successful case studies on integrating creators with TikTok ads solutions.




Country Manager, HCN Philippines

Jel Directo is the Country Manager of PGAG and Hepmil Creators’ Network (HCN) Philippines. She has been part of the content creation industry for 8 years from digital companies like Nuffnang Philippines and McCann Worldgroup Philippines. In 2020, she led the team that launched HCN in the Philippines, where it proudly showcases over 150 of the top Tiktok creators, empowering the next generation of creators in Asia. This allows their team to lead the growth of creators’ quality of content creation, not just in their branded content but even in upscaling their storytelling and fanbase. 



BD & Accounts Manager, HCN Philippines

Kim (they/them) has 5 years of marketing experience both from the agency and brand sides. Starting their journey as an account manager for Propel Manila, Kim is a digital marketing native who has worked with multiple industries to craft their overall marketing strategies before joining SM Lifestyle as an in-house, all-around digital marketer. Through their experience growing an audience on both Facebook and Instagram, Kim has built expertise in the area of the social media marketing funnel. With the explosion of creator marketing on TikTok, Kim’s expertise has helped them craft innovative Creator and TikTok campaigns with Hepmil Creators' Network, helping brands achieve their business objectives.



Brand Partnerships Manager, TikTok Philippines

Jeff has a strong agency background, with 5 years of experience working across different roles and agencies at GroupM Philippines. He has worn many hats in #agencylife, from Creatives to Media and Ad-Ops roles. This has allowed him to see the full-funnel value of Creators on social media, and the many ways Brands can unlock the potential of a good Creator partnership. Nowhere is this value more pronounced today than on TikTok.


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